About Us
The team at Cedara recognizes that the world is currently on an unsustainable path. But through proactive measures, we can change our course and build a sustainable future. It is crucial for businesses around the world to adopt regenerative corporate policies to turn the tide in our fight against the climate crisis.
At Cedara, we are driven to take on macro challenges through a high-impact, data-driven approach that aligns with our values. We want to do our part in making a difference and to inspire others to do the same. Our goal is to build transformative solutions for businesses and accelerate the shift to a new sustainable economy.
Executive Team
David Shaw
CEO
David has spent over 15 years in the tech and software industry. A lifelong nature lover, David created Cedara to contribute to accelerating the path for a better future for the planet.
Prior to Cedara, he helped open the US offices at Teads, one of the largest ad tech platforms in the world. At Teads, he created and headed Teads ad manager growing it to over $250mm in annual revenue.
Prior to Cedara, he helped open the US offices at Teads, one of the largest ad tech platforms in the world. At Teads, he created and headed Teads ad manager growing it to over $250mm in annual revenue.
Andrei Baragan
CTO
Andrei is a serial tech entrepreneur with 15 years of experience in the software industry building and scaling engineering, product and UX/UI teams.
Prior to Cedara, he founded Branient, an interactive advertising creation and production software platform, which was later acquired by Teads and serves as the foundation of the Teads Studio division.
Prior to Cedara, he founded Branient, an interactive advertising creation and production software platform, which was later acquired by Teads and serves as the foundation of the Teads Studio division.
Eric Shih
COO
Eric has more than 20 years of digital media leadership, business development, monetization and strategy experience.
Prior to Cedara, Eric served as Chief Growth Officer at the healthcare marketing operating system, Lasso (which was acquired by IQVIA), and formerly as Chief Supply Officer on the global leadership team at Teads. He had previously held management positions at Scripps Networks (now Discovery Communications), A&E Networks and Fuse.
Prior to Cedara, Eric served as Chief Growth Officer at the healthcare marketing operating system, Lasso (which was acquired by IQVIA), and formerly as Chief Supply Officer on the global leadership team at Teads. He had previously held management positions at Scripps Networks (now Discovery Communications), A&E Networks and Fuse.
Why Cedara
Technology
We’re dedicated to pioneering
cutting-edge technologies, pushing boundaries to drive innovation and shape the future of climate tech.
Culture
We foster a dynamic corporate culture that values collaboration, creativity, and inclusivity, empowering our team to drive innovation and excellence in everything we do.
Impact
Committed to creating real-world impact, we strive to innovate and provide solutions that positively transform industries, communities, and the planet.
Personal Growth
Nurturing personal growth is our priority and we focus on cultivating an environment where every team member can flourish, innovate, and achieve their full potential.
What customers are saying
“We needed a solution that provided actionable data for our company as well as our media partners, and this partnership delivered on that goal.“
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“By combining our technological capabilities with Cedara’s expertise in advertising sustainability, we are empowering brands to make more informed, eco-conscious decisions across their media strategies.“
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“Working with Cedara will ensure we accurately measure and report on the environmental impact our clients' campaigns generate and that appropriate mitigation efforts are undertaken.“
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“We pursue the most holistic approach possible, and the partnership with Cedara and its equally holistic concept of end-to-end emissions measurement and optimisation is an excellent contribution to this.“
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“By leveraging Cedara’s technology, we will provide our clients with the tools to measure, manage, and mitigate their carbon footprint, ensuring a more responsible and sustainable future for advertising.“
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”By eliminating inefficiencies and prioritizing premium, low-carbon inventory, we ensure our clients benefit from superior performance while minimizing their environmental impact.”
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Some of our Partners
Our timeline
2021
Cedara is found based on the concern of the current trajectory of our planet and the founders want to help drive change.
2023
Cedara opens a UK office, expands the team, and grows its client base with sustainability focused businesses.
2025
Cedara continues expanding into more markets, and accelerating its efforts to drive impact towards a better tomorrow.
2022
Cedara is in stealth mode and commercializes in Q4 while also completing a Seed round.
2024
Opened France, Germany, and APAC offices. Integrated the Global Media Sustainability Framework.
Our goal is to build transformative solutions for businesses and accelerate the shift to a new sustainable economy.
Let's grow together
Cedara is looking for great talent to join our team! If you’re interested in learning more, then please send us a note at contact@cedara.io
