Cedara Strengthens Global Footprint with the Opening of Offices in France & Germany- Cedara Company Updates

Cedara, the Carbon Intelligence Platform, announced today (January 4th, 2024) its expansion into two key European markets with the opening of new offices in Paris, France, and Hamburg, Germany. This strategic move underscores Cedara's commitment to empowering businesses across the global advertising industry to achieve their sustainability goals and advance towards Ad Net Zero commitments.

In the Hamburg office, Cedara welcomes Christoph von Reibnitz as vice president of sales, DACH. With a career spanning over 22 years in prestigious media enterprises such as Vibrant Media, Axel Springer and WEB.DE, Christoph is an experienced business leader with a strong general management, sales, product, and business development background and a proven track record in both media & SaaS. In his last role as managing director DACH markets, he was a key pillar for the rapid growth and consolidation of contextual marketing leader, Vibrant Media.. Christoph led partnerships with renowned brands and agencies such as BMW, Mercedes Benz, Volkswagen, P&G, Unilever, Deutsche Telekom, GroupM, Omnicom, Dentsu, Magna, Publicis, and Pilot, among many others. Christoph will oversee commercial activities across the DACH region.

In the Paris office, Andrea Caporlingua joins as vice president of sales, France & Belgium. With over 15 years of experience in digital transformation, marketing, and SaaS, Andrea was most recently head of the advertising department at BeOp, a leading ad tech company in France, where he led partnerships with leading advertisers such as Amex, BNP, Danone, Orange, Club Med, intermarché, Hyundai, Renault, Allianz, and Samsung, among many others. He previously held senior sales leadership positions managing Southern Europe for both Social Moov, one of the largest Facebook and Twitter marketing platforms in the world, and Marin Software, a multichannel digital performance advertising platform. Andrea will oversee commercial activities in France and Belgium.

"The European market is at the forefront of sustainability initiatives, and we are thrilled to be establishing a deeper local presence in France and Germany," said David Shaw, CEO and co-founder of Cedara. "Christoph and Andrea will make an immediate impact in strategic hubs for our European operations, and allow us to better serve clients in the advertising ecosystem in these regions."

"I am very excited and look forward to contributing to the company's mission to create a sustainable future," said Christoph von Reibnitz. "Cedara and its unique carbon intelligence solutions will enable companies across the media industry to assess and reduce their carbon impact. With my longtime passion for nature, I am deeply aligned with Cedara’s mission to help brands and their supply chains achieve net zero goals."

“I am excited and honored to join the Cedara team and collaborate with the advertising industry towards its net zero ambitions,” said Andrea Caporlingua. “I’ve always looked for innovative, challenging, and passionate projects, and Cedara clearly aligned with those requirements. The Carbon Intelligence Platform will not only transform advertising, but also make a lasting impact on our planet.”

Cedara's expansion into France and Germany comes at a pivotal time for European climate action. The European Union has set ambitious goals for carbon measurement and reporting through its Corporate Sustainability Reporting Directive (CSRD), and now tens of thousands of businesses are increasingly under pressure to demonstrate their commitment to sustainability. Cedara provides the tools and insights necessary for European media businesses to navigate this complex landscape and achieve both their corporate and industry sustainability goals.